MY ROLE: ART DIRECTOR / DESIGNER
I worked as Salata Salad Kitchen's art director and content creator for all of their social platforms. I worked very closely with
the PR team to develop content that was on strategy, appealed to the target demographic, and continued to elevate the brand's story and visuals.
the PR team to develop content that was on strategy, appealed to the target demographic, and continued to elevate the brand's story and visuals.
Each month, I came up with new content around promotions, lifestyle imagery, and scoured the internet for user generated content. I worked closely with a designer and photographer to execute the concepts that were approved by the client.
