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MY ROLE: ART DIRECTOR / DESIGNER
Wellspire is a corporate spa-like event space in Downtown Nashville. Their space is very calming, filled will blonde wood tones, whites and creams, and the orange of their logo was already firmly established. They had the elements of their brand down, but they needed them contextualized and updated.
I created some brand guidelines for them which included a carefully selected bold, on-trend typeface, an expanded color palette, an eye-catching blurred motion photography direction, and custom icons.
After that, I did a redesign of their website utilizing all of the established rules for the brand and worked with a photographer to capture photos of the space.
