MY ROLE: ART DIRECTOR / DESIGNER
For this project, the goal was to create an overall look and feel for the Williamson County Convention and Visitors Bureau. The target demographic skewed feminine, so I kept that in mind as I worked with a local photographer and illustrator to create the assets for the brand.
Together we chose a variety of subjects to represent some of the town’s best features, including dishes from local restaurants, notable landmarks, and different tourism activities. Based on that list, we created a library of spot illustrations.
Simultaneously, I worked with a local photographer to capture photos of local hangouts, businesses, and landmarks.
