La Brea Bakery was on a mission to create a brand as authentic and tasteful as their artisan bread, initially crafted in 1939 by Nancy Silverton. Our creative team partnered with La Brea Bakery to build a comprehensive brand platform that celebrates the artistry of breadmaking. With the tagline “Better Bread. From Starter to Finish,” we captured the essence of their craft—balancing heritage with innovation. We developed modern yet timeless photography to showcase their products at every stage and created cohesive digital, social, print, and out-of-home assets that resonate across all platforms. The result is a brand experience that honors one of the oldest traditions by bringing it to life for the modern-day bread lover.
Creative Director: Will Griffith
Copywriter: Taylor Waisanka
Art Director: Sarah Growden
Photographer: Greg Seaver
Food Stylist: Nicola Davis
Prop Stylist: Jill Tennant
Copywriter: Taylor Waisanka
Art Director: Sarah Growden
Photographer: Greg Seaver
Food Stylist: Nicola Davis
Prop Stylist: Jill Tennant
