The Biscuit Bunch

To promote this regional breakfast classic, we turned to the region’s original music style: bluegrass. We put a new twist on a classic folk song “Boil Them Cabbage Down” with talented young musicians from East Tennessee State University performing it. This song was incorporated into a TV commercial featuring bluegrass celebrity Tim White. We also used it to create social content, festival signage, SWAG, out-of-home ads, a radio spot and even a LIVE commercial performed before a Rhonda Vincent concert. So clap your hands, stomp your feet, and sing along to this catchy tune dedicated to Pal’s Tender Pork Loin Biscuits.

Executive Creative Director: Will Griffith
Creative Director: Greg Nobles
Sr. Copywriter: Theo Harris
Art Director: Sarah Growden
Copywriter: Taylor Waisanka
VP, Brand Executive: Teresa Treadway
Director Of Photography: David Ogle
Music Supervisor: Roy Andrade
Music Performance & Mix: ETSU Bluegrass, Old-Time, And Country Music