MY ROLE: DESIGNER / ART DIRECTOR
Play Like a Girl is a 501(c)3 charitable organization inspiring girls through sports and active play. They wanted their
brand to be fun, passionate, confident, and energetic.
brand to be fun, passionate, confident, and energetic.
Throughout this project I worked very closely with a creative director who developed the logo. Then I developed the color palette and hand drawn patterns to mimic the style and energy of the logo. I built out brand guidelines and the remaining brand elements based on the established look and feel.
