BILLBOARDS
WEBSITE REDESIGN
BRAND LAUNCH SOCIAL FEED
IN-STORE POP
MY ROLE: ART DIRECTOR / DESIGNER
Salata Salad Kitchen, was founded in 2005 in Houston, Texas. Since their founding, the salad restaurant’s branding hadn’t had much of a refresh. Our team was brought in to give their dated branding an overhaul and launch a cohesive integrated campaign to introduce the new look and feel.
My role on the project started out as Designer, but I quickly became Creative Lead across the entire campaign. I worked closely with a copywriter, the UX team and Dev department to implement creative across multiple touchpoints.