MY ROLE: IDEATOR
Holler & Dash, owned by Cracker Barrel, was opening up their flagship store in Birmingham, AL. The goal was to
gain awareness for the new store opening on college campuses throughout the city. I came up with the idea of a
biscuit bike that would carry around warm biscuits for hungry college students to sample. The bike was designed
by Johnny Whitman.
gain awareness for the new store opening on college campuses throughout the city. I came up with the idea of a
biscuit bike that would carry around warm biscuits for hungry college students to sample. The bike was designed
by Johnny Whitman.
