Salata "Salad How You Feel" Commercial
Salata "Salad How You Feel" Instagram Story Ad Series
Custom Brand Color Sets
MY ROLE: ART DIRECTOR / SET DESIGNER
For Salata Salad Kitchen's brand relaunch, we had a very small budget to create a video. I worked directly with a copywriter who had a strong vision for the concept of the video, but didn’t have any idea of what it would look
like visually.
like visually.
I created these monochromatic sets, featuring Salata’s primary brand colors, and sourced the wardrobe and painted different props to match. The copywriter and I cast the actors and gave direction on set.
